dieter rams : Layout Exploration
Personal Project : 1 Week : 2014
In a personal project I decided to do an exploration on one of my favorite product designers, Deiter Rams. His 10 principles of good design, particularly as little design as possible and environmentally friendly, have had a strong influence on the form language and approach I take to my designs wether it is in product design or in graphic design. In this exploration I set out to experiment with how type can be used not only as a communication tool but also as a way to create abstract shapes in the context of a layout. I also attempted to apply some of his 10 principles in the creation of these layouts.
Rip curl : work experience
Six Month Graphic Design Intern 2014 : Employed as Print Shop Operations Assistant 2014-2015
My time as an intern at Rip Curl USA, a wetsuit company and leader in the surf industry, I was able to gain working experience within the design section of a marketing department. Our department was team oriented and regularly met to discuss the design direction of the company's print ads, wall displays, and external accounts. I was able to hone my graphic design skills. We operated using a style guide from the company's headquarters in Australia, but the designers, including myself were able to tweak and edit the designs within the set Rip Curl design style. I mostly worked on window displays and point of purchase designs for external accounts.
